1. Secondary Research –
> online, literature study
– to understand core crux of the requirement
– to understand the contextual complexities & relevance (Indian Scenario)
– Statistical validation of the same requirement
> Vehicle class segment – Micro
– Indepth study of History & timeline of Micro vehicles
– understand the vehicle characteristics, and their relevance
> Detailed case studies of (Smart Fortwo, Toyota IQ, Renault Twizy, Tata Nano, Mahindra-Reva E2O)
– to understand vehicle architecture and package
> Advancements in material & production technology
> Magazines, Online blogs, testimonials and reviews
– to gather user/market insights into the vehicle segment and its acceptance in India
2. Primary Research –
> couple of online surveys to understand user understanding & vehicle associations
> couple of group brainstorm sessions with peers and faculty at institute.
> showroom visits and personal informal interactions with sales reps and potential customers
> visit to service centre and gathering inputs from service professionals
> detailed interviews with ideal candidates from the target groups